manningrivertimes.com.au
A local Taree preschool wanted to raise its profile within the local community. The preschool is a non-profit organisation and does very little advertising. It faces the challenge of being located in a more 'difficult' area of town.The Director wanted to communicate to locals that the preschool is a unique, forward-thinking centre. I suggested turning a recent preschool 'theme' into a media release, which I wrote. The article was picked up by the local paper, and through this and other efforts enrolment numbers have grown significantly, and the preschool has opened an additional room to cater for the influx.
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