Goal setting and copywriting: WaveTech Solutions

Copywriting involves a lot more than writing words. When I met with the director of WaveTech Solutions about writing the text for their new website, I asked the natural first question: "What is it you do?" The problem was, there wasn't a clear answer. Not because they don't do anything - but because they do so much. And because they could do so much more. How do you define a business that offers a large variety of services, and has the capacity to offer even more? And how do you bring all that together into a clear, easily navigated website? This project was about helping the client be clear on where they wanted the business to go - and then producing the words to help it go there. Another motivated small business on the mid north coast - now online. Visit the new WaveTech website here:   WaveTech Solutions website.  

Psychology and copywriting: CSI Business Solutions

Writing the text for the CSI Business Solutions website was an enjoyable challenge. Often when I'm writing web material, the end product is the result of a long process of really delving into the identity of the organisation and its people - and is as much a psychological exercise as it is a writing one. Sometimes, the words can't come until the client is clear on who they are, what they stand for and how they want to be percieved. Even then, there's the challenge of matching the words with the visuals, which can be especially tricky when there's no direct contact between myself and the graphic designer. In this case, even the client wasn't dealing directly with the designer, but through a consultant - which is always a bit more of a challenge and can be a little more time-consuming. I REALLY enjoy the identity-mapping process - perhaps even as much as the writing process - and this website involved a great deal of both. I was also privileged to interview clients of this business for testimonials, which allowed me to 'see' this business from another angle. It's a fantastic little local business, the owner is a real inspiration, and it was really satisfying to play a role in helping them not just get online, but 'find themselves' along the way. You can visit their website here: CSI Business Solutions. The site was designed through DXN Solutions, another great little local business.