Advertisement, Focus Magazine, Oct 2012

Client: Taree and District Preschool
Copy for paid feature in the Manning Great Lakes Focus Magazine
October 2012, p33
focusmag.com.au/mgl 

Taree and District Preschool asked me to produce copy for a paid advertising feature in a popular, free, local magazine. The brief was to profile the preschool with particular focus on their unique style and child-centred philosophy. The client was extremely happy with the end result. In fact, when the copy was read out at a Preschool Committee meeting, one of the committee members cried! (In a good way, of course.)

Original copy can be found below picture.

Taree and District preschool is a community based centre which has been serving families in the Manning Valley for more than 60 years.  We believe children learn best through play, positive guidance and modelling, and our unique, play-based curriculum reflects this philosophy, allowing children to be children.

Because all children are unique and develop in different ways and at different times, we focus on close relationships between our educators, children, and families/care providers. Through collaborative partnerships with families we provide a balance between child-led, child-initiated and intentional teaching.

In a safe, intentionally-constructed and play-focused environment, children are given every opportunity to build self-help skills, independence, resilience and self-esteem – all within a framework of assistance, praise and encouragement.

Our lovely outdoor area encourages exploration and imaginative play. Our commitment to our local community and environment means children are encouraged to be aware of their global responsibility as well as the history of their local area and its original inhabitants. And the large blocks of uninterrupted time we allow for play, promotes sustained conversations and deeper learning.

As children reach the end of their time at preschool, we prepare them for the school environment through encouraging role play and imaginative play, in a variety of school-themed play areas. Independence is fostered through greater responsibility for day to day tasks, and children are guided into working autonomously on tasks such as puzzles, language games and numeracy games.

We welcome children from age two, and operate five days a week.  We love our local community and our preschool families and welcome inquiries and visitors at any time.