Goal setting and copywriting: WaveTech Solutions

Copywriting involves a lot more than writing words. When I met with the director of WaveTech Solutions about writing the text for their new website, I asked the natural first question: "What is it you do?" The problem was, there wasn't a clear answer. Not because they don't do anything - but because they do so much. And because they could do so much more. How do you define a business that offers a large variety of services, and has the capacity to offer even more? And how do you bring all that together into a clear, easily navigated website? This project was about helping the client be clear on where they wanted the business to go - and then producing the words to help it go there. Another motivated small business on the mid north coast - now online. Visit the new WaveTech website here:   WaveTech Solutions website.